As seen in Daily Mail

and Men’s Health

As seen in Daily Mail

and Men’s Health

 Why 360 Optimum Hair?

In 2012 I opened 360 Hair Clinic and within the first couple of years I tried nearly every range of hair loss products available on the market to use in conjunction with in-clinic hair loss treatments.

With each range of products that we tried I always felt there was something missing.

Most of them contained harmful ingredients such as sodium laureth sulphate, or the ones that were SLS free didn’t cleanse the hair and scalp effectively,

and every range that contained growth stimulators did not produce the results that they claimed!

I made it my mission to find the most effective ingredients to not only combat hair loss, but also effectively accelerate har growth, and I believe I have done just that in creating the 360 Optimum Hair products range.

I have used these products to recover from my own hair loss (Telogen Effluvium) and I have successfully treated 1000’s of patients at 360 Hair Clinic. My advice is to just give them a try, trust me you won’t regret it!

Please feel free to reach out to me if you need any further support as I have been a hair loss consultant for over 12 years and I’m here to help.

Sophie Humphrey

Owner and Founder


360 OPTIMUM HAIR SHAMPOO, CONDITIONER AND FOLLICLE TREATMENT Contains Clinically Proven, Active Ingredients to Prevent Hair Loss, Thicken Thinning Hair, and Accelerate Hair Growth

360 Optimum Hair has been developed by a team of leading hair scientists and hair loss consultants to bring you a high performance, clinical strength, products range.

Formulated with plant stem cell technology capilia longa™ (derived from turmeric) plus biotin, caffeine, creatine, wheat protein, pro-vitamin B5, vitamin B3, vitamin B6, vitamin E, and not forgetting our organic volumising complex with white nettle, ginseng and honey locust to invigorate the scalp and increase hair volume and strength.

Real results from clinical studies:

Capilia Longa™ at 1% dosage has been shown to reduce Hair Loss by 89% and increase Hair Density by 52% over a 150-day period. It has a faster action than Minoxidil and the average increased hair count over 150 days was 13,700 new hairs!

Capilla Longa Mode of Action



Capilia Longa

This Plant Stem Cell Technology derived from Turmeric, is anti inflammatory, moisturising and increases circulation to the scalp.

It produces an epigenetic reset of the hair bulb, stimulating activity of the dermal papilla cells. This effect keeps the hair follicle in the Anagen Phase for longer, and reduces the Telogen phase of the Hair Growth Cycle

Capilia Longa™ has been proven to reduce Hair Loss by 89% and increase hair density by 52%


Caffeine increases circulation to the scalp which promotes healthy hair follicles.

It encourages the hair follicle to produce more ATP energy, which in turn produces more hair cells at a faster rate.

Caffeine also targets the male hormone DHT within the scalp, which is the main cause of Male and Female Pattern Baldness, also known as Androgenic Alopecia.


Biotin is an important B vitamin that plays a crucial role in the hair growth process, skin health, and nail health.

It also affects the metabolism of oil in the scalp. Using biotin topically strengthens the hair follicle, allowing the hair to grow longer and helping each strand to reach the end of each hair growth cycle.

It revitalises the hair and scalp, and improves the appearance of damaged hair.


Creatine is a naturally occurring derivative of the amino acids: glycine and arginine, which are found in our muscles. We get our nutritional supply of creatine from eating meat or taking supplements.

When creatine is applied to the hair and scalp it smooths the hair cuticle to strengthen the bonds, which then protects the other layers of the hair shaft. This helps to prevent breakage.


Wheat protein is derived from wheat germ, such as gluten or glutamine. When applied topically it can pass through the hair cuticle. It hydrates and strengthens the hair by locking in moisture.

The combination of hydration and strengthening results in the hair becoming more flexible, and less prone to breakage, resulting in longer growing hair.


Pro-vitamin B5 is also known as Panthenol. It penetrates the lower skin layers, is absorbed into the cells, and then transforms into pantothenic acid.

Because Panthenol is absorbed deeply into the skin and scalp, it has the capability to infuse a huge dose of moisture.

It is one of the few vitamins that is able to penetrate the hair enough to reach the cortex (the middle layer of the hair shaft) as well as the scalp.


Vitamin B3, also known as Niacin, has been shown to reduce inflammatory and dry scalp disorders therefore improving dandruff and itching. When applied topically to the hair and scalp it significantly improves the look and feel of the hair as it increases the synthesis of keratin.

Vitamin B6 has the ability to regulate sebum production to balance oily scalps, and it has also been shown to enhance natural hair colour by increasing melanin, which is the hair’s natural pigment.


Vitamin E is an antioxidant which means it reduces oxidative stress in the scalp.

It also increases blood circulation to the scalp and these benefits combined result in an increase in overall hair growth.

Due to its moisturising properties Vitamin E also hydrates and rejuvenates the hair and scalp. Boosting shine and helping to prevent hair breakage. The result of this is smoother, longer growing hair.


WHITE NETTLE flower provides Flavonoids, Tannins and Saponosides for scalp invigoration.

GINSENG root provides amino acids and B vitamins which fortifies, revitalises and stimulates the scalp.

HONEY LOCUST seed provides Flavonoids, Tannins and Mucilage for volumising action and added hair strength.



also known as SLS, is usually added to products as a ‘de-greaser’ and a lathering agent. This ingredient is an irritant, and is too harsh for the hair, particularly for the more dry, brittle, colour-treated, or damaged hair types.

It can cause scalp sensitivity, dryness and also (by stripping the natural oils from the scalp) trigger an over production of scalp oil. Any imbalance, or follicle inflammation can contribute towards hair loss.


Mineral oils leave residue which builds up on the hair and scalp. When left on the hair it weighs down the strands and makes the hair appear greasy.

Oils that leave residue in this way will prevent active ingredients from being able to reach the scalp and hair follicle, making some hair loss treatments less effective. Mineral oil can also be labelled as petroleum, white petroleum, paraffin, liquid paraffin, liquid petrolatum, and
paraffin wax.


Silicones are added to products to smooth hair frizz and detangle. They form a waterproof coating around the hair cuticle. While silicones are not damaging to the scalp and hair, when treating hair loss we always avoid products with silicones. Clients experiencing hair loss will have finer hair that is weighed down by silicones, and as with oils, we generally avoid any products that leave residue behind, as they could prevent active ingredients being able to reach the scalp and follicle.


DHT Inhibitor and Nutritional Support for Accelerated Hair Growth

360 Optimum Hair Capsules provide full nutritional support to Strengthen Hair, Reduce Shedding and Increase Density.

Containing essential nutrients to support healthy hair growth such as Biotin, Zinc, B vitamins, Copper and Folate. PLUS our brand new clinical strength formulation now includes two hero ingredients: AnaGain™ and USPlus® Saw Palmetto.

AnaGain™ (derived from organic pea shoots) has been proven in trials to contribute to a 78% increase in hair growth. What is more, 86% of users noticed a significant improvement in their hair.

AnaGain™ works by stimulating specific molecules within the dermal papilla cells to kick-start hair growth.

The molecules are:

  • Noggin, a protein that shortens the Telogen (Shedding) Phase
  • Fibroblast growth factor-7 (FGF7), which promotes best possible conditions for the Anagen (Growing) Phase.


DHT Inhibitor and Nutritional Support for Accelerated Hair Growth continued.

USPlus® Saw Palmetto is derived from the ripe berries of Serenoa repens – a palm tree that is native only to the far Southeastern region of the United States. Male pattern hair loss is caused by an overproduction of 5-alpha-reductase enzyme and elevated levels of DHT in the hair follicles, which interferes with the cycle of scalp hair growth.

In the presence of increased levels of DHT in hair follicles, the natural hair cycle is interrupted and newly produced hairs are miniaturised rather than achieving full growth.

In vitro tests confirm that Saw Palmetto’s mechanism of action is based on it ability to inhibit 5-alpha-reductase mediated transformation of testosterone to the more potent hormone dihydrotestosterone. For many this is a preferred hair loss treatment alternative to hair loss medications such as Finasteride.

Numerous clinical studies conducted around the world indicate that Saw Palmetto is effective in preventing hair loss when taken at the efficacious dose of 320mg daily.



Vitamin B5 is also known as pantothenic acid.This B vitamin is essential for optimum hair growth.

Our body needs vitamin B5 to metabolise carbohydrates, protein and fats that you consume, and in turn, convert this food into usable energy and nourishment for all of your cells. Without this vitamin, your hair follicles will not get the nutrients they need to function properly.

Over time, this can lead to a malnourishment of your follicles and result in reduced hair growth and hair loss.


L-Tyrosine is an amino acid that communicates with our thyroid and aids the regulation of vital hormones in the thyroid, pituitary, and adrenal glands. It is responsible for the creation of melanin, which gives us our hair colour.

It’s also one of the several amino acids that contributes to growing healthy hair.

Too little of this hormone causes stress-induced hair loss such as telogen effluvium, alopecia areata and trichotillomania.


PABA is required for the proper functioning of several enzymes in the body, especially those involved in metabolic and digestive processes.

It improves the quality of protein that is used in the body, and therefore the hair, as hair cells are made of protein.

It reduces hair loss and decreases graying of hair. It also aids red blood cell formation and the production of folic acid, which are both essential for hair growth.


Phytosterol granules contain beta- sitosterol. These sterol molecules, similar in structure to cholesterol, which are synthesised by plants and are present naturally in grains, nuts, seeds, fruits. They therefore help to reduce cholesterol.

Beta-sitosterol is thought to prevent hair loss by inhibiting the production of the androgen DHT. DHT is the androgen responsible for male pattern baldness, and by limiting the production, hair loss should in turn stop or at least be reduced.


Nettle root extract contains enormous amounts of anti- inflammatory and antioxidant properties. This not only protects the scalp from damage but also stimulates hair growth. Stinging nettle is enriched with nutrients and minerals including magnesium, iron, and zinc which can nourish your hair follicles and stimulate new hair growth.

Nettle root extract has the potential to inhibit DHT, therefore reducing androgenic hair loss.


Catalase is an enzyme which helps in lowering the toxic element in the hair follicle, namely hydrogen peroxide.

Science suggests that the main cause of greying of the hair is said to be accumulation of hydrogen peroxide in the hair root.

If it is found in abundance the colour of hair turns light either grey or white.

Catalase helps by converting hydrogen peroxide into water through an oxidation process.


Zinc plays a key role in proper immune function, wound healing, cell division and growth, protein synthesis and DNA creation.

Studies show that zinc deficiency has a significant association with the onset of telogen effluvium.

The deficiency of zinc disrupts the normal hair cycle. This accelerates hair regression and causes excessive hair loss and shedding. It has also been shown to make the hair more brittle.


Fo- it root is a Chinese herb also known as He Shou Wu or Polygonum multiflorum.

Fo- ti supports healthy hair growth, by inducing the Anagen (growing phase) in resting hair follicles, and also by encouraging cells at the root of the hair to multiply faster.

It does this by causing rapid reproduction of dermal papilla cells, producing more hair cells at a faster rate, and in turn this can also reverse the greying of hair due to the anti- aging effect on the hair follicles.


Vitamin B6 increases collagen production, which is necessary for healthy hair growth. It plays a major role in cell metabolism, helping to incorporate an amino acid known as cystine into the hair-building process – making the hair stronger.

It increases the flow of oxygenated blood to the hair follicle and scalp, and also has a positive effect on hair growth by reducing stressors, due to playing an important role in producing the hormones serotonin and dopamine.


Biotin is also known as vitamin B7. It is a water-soluble B vitamin found naturally in some foods and also in supplements. Biotin plays a vital role in assisting enzymes to break down fats, carbohydrates, and proteins in food.

The body requires biotin to produce keratin, which is the type of protein that makes hair, skin and nails. Due to this essential role, a biotin deficiency will cause hair loss, brittle nails, and a scaly rash around the eyes, nose and mouth.


Copper boosts levels of collagen and elastin in the scalp, and plays a role in the prevention of premature hair follicle death. This results in an increase of the Anagen (growing) phase of the hair growth cycle.

It has also been shown to produce new capillaries, which increases the supply of oxygen and nutrients to the hair follicles to promote hair growth.

As copper helps in the production of pigments known as melanin, it also reduces greying of the hair.


Folate is also known as B9 and it is required to produce DNA – which we need to grow and repair every cell in our body.

It aids the formation of red blood cells and is vital for cells in our body to grow and divide.

Folic acid helps to promote hair growth, adds volume and even reduces the rate of premature greying by speeding up the body’s cell production processes.


360 OPTIMUM HAIR products are suitable to treat both Men and Women with all types of Hair Loss. Results will vary depending on the cause of the hair loss, and therefore expectations should be managed. Medical history and lifestyle factors should be taken in to consideration when diagnosing the type of Hair Loss, which should be investigated by a hair loss consultant.

This products range is suitable for even the most sensitive scalps due to the high grade ingredients used, and the anti inflammatory properties. They can help to reduce an oily scalp by regulating the oil production, and hydrate a dry scalp.

Due to the shampoo and conditioner being sodium laureth sulphate free they are fantastic to use on colour treated hair, hair extensions and damaged hair.

360 OPTIMUM HAIR can be used as a stand alone treatment plan, or also in conjunction with any other hair loss treatments, such as: Hair Transplant Surgery Low Level Laser Therapy, Platelet Rich Plasma Therapy, Scalp Micropigmentation, Scalp Mesotherapy, Wigs, Toppers, Hair Extensions, Minoxidil, Finasteride and natural DHT Blockers


Men & Women


Oily Scalp


Dry Scalp


Sensitive Scalp


Hair Loss


Damaged & Brittle Hair


Colour Treated Hair


Hair Extensions

Vegan Friendly – Cruelty Free – Made in the UK
Developed by Hair Scientists and Hair Loss Consultants